Dan Callahan serves as Senior Vice President of Data Strategy and Sales Innovation for Fox Ad Sales. In this role, Callahan leads a team that is focused on the ‘next generation’ of advertising capabilities, notably around audience and programmatic advertising solutions and driving their widespread adoption by marketers and agencies.  This includes efforts around the company’s cutting-edge tools, using data, and automation called FOX Next, that delivers precision and drives impact for the company’s advertising partners. Additionally, Callahan leads various business development and strategy initiatives that focus on growing FOX’s digital footprint and building partnerships that evolve ways the company can target and measure advertising campaign performance. A 15-year veteran of the company, Callahan joined Fox in 2007 and has held a multitude of ascending positions within the Ad Sales Division.  In 2014, he was elevated to VP of Programmatic Sales for FOX Sports and his role expanded the following year to the Fox Networks Group.  In 2019, he was promoted to his current position.

Brad Stockton is Senior Vice President of Video Innovation at Dentsu media.  In this role, Brad oversees advanced video investment strategy, which is inclusive of Addressable TV, Data Driven Linear, Connected TV, DELTA, Online Video and emerging technologies and platforms across Dentsu. Prior to joining Dentsu media, Brad served as a Media Manager for Henkel in which he oversaw the North America Beauty omni-channel media portfolio.  Over the last decade Brad has been engaged in multiple media strategy buying roles focused on delivering result driven buying strategies across various client categories including Pharmaceuticals, Quick Service Restaurants, Entertainment and Consumer Package Goods. Brad studied Marketing at Ramapo College of New Jersey where he was also a collegiate athlete.

Carol is a results-driven business development specialist that excels in driving revenue, client relationships, and building productive teams.  She is an inspirational leader with a track record of proven success in growing revenue, identifying/growing new markets, and leading client success.  Her broad-based understanding and operational acumen of video content creation, distribution, monetization, and measurement fuels her continued interest in the media industry.  Carol Hinnant has been the Chief Revenue Officer for Comscore since January 2020 after serving as Executive Vice President and Senior Vice President of National Sales from February 2016 – January 2020.  She has previously held leadership positions in the industry at Rentrak, Q Television Network, Great American Country, and HBO.  Carol received her B.S. in Legal Studies from University of Houston – Clear Lake, and is a native of Houston, TX.

David Kline is Executive Vice President at Charter Communications, and President of Spectrum Reach, the advertising sales business of Charter. Mr. Kline joined Charter in 2015 and provides strategic leadership to guide the company in both the traditional and advanced TV advertising space.

Spectrum Reach is responsible for selling inventory on all Charter and affiliated cable systems as well as Spectrum news and sports networks. The company offers highly targeted integrated advertising solutions across a variety of media platforms including linear television, VOD, IP streaming, curated online display, video and social inventory.

Mr. Kline joined Charter from Visible World (now FreeWheel), where he served as President and Chief Operating Officer directing their household addressable sales and programmatic advertising efforts. Earlier in his career, Mr. Kline served as President and Chief Operating Officer of Cablevision Media Sales (now Altice Media Solutions) for more than 17 years. He oversaw the company’s advertising businesses and spearheaded many firsts for the cable industry including the launches of linear household addressability, successful interactive applications and data-infused media campaigns.

Mr. Kline serves on the board of directors for the Video Advertising Bureau, Ampersand, Blockgraph, Canoe and Comscore.

He received a B.A. in a personalized study program focusing on marketing, finance, accounting and management from Ohio State University.

John Halley is President of Paramount Advertising, overseeing the company’s domestic multiplatform sales efforts across its leading portfolio of broadcast, cable, digital and streaming assets spanning CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+ and Pluto TV, among others.  Previously, Halley served as Chief Operating Officer of Advertising Revenue for Paramount, where he oversaw commercial and business operations for the advertising team as well as Paramount’s advertising product suite and go-to-market strategy across its digital, social, and advanced advertising offerings.

An advocate for innovation and progress across the industry, Halley is the Chairman of OpenAP, an advanced activation platform for the convergent video marketplace enabling new currencies, and also serves on the Board of Directors of Blockgraph, the IAB and the VAB.

Halley serves as Chairman of the New York Chapter of the March of Dimes, and is on the Board of Directors of Literacy Inc., a New York-based childhood literacy organization. He holds an MBA from the Wharton School at the University of Pennsylvania and an Economics degree from Santa Clara University. 

Molly joined MAGNA in early 2018 as SVP, Strategic Investment. Current role includes leading the Advanced TV strategy and partnerships for IPG Mediabrands & MAGNA affiliates.  Molly leads the development of the investment strategy for all Advanced Advertising tactics including Data- Driven Linear, Addressable TV, and OTT/CTV.   She and her team are vetting Advanced Advertising partners daily including but not limited to ad-tech platforms, OTT/CTV platforms and services, content owners, automatic-content recognition partners, and data management platforms. 

HAVAS MEDIA

Molly joined Havas Media in 2016 and helped oversee the North American Video Investment Strategy Team for Havas Media US. She negotiated best-in-class video deals inclusive of unconventional flexibility clauses, first to market opportunities, and 360 activations and partnerships that garner value and attention. Molly oversaw the investment of Bristol Myers Squibb, Sanofi, Michelin, Sears/Kmart, TracFone, Reynolds/Hefty, Proximo Spirits, and The Nature’s Bounty Company.

INITIATIVE
She spent 10 years at IPG Mediabrands Agency Initiative, where she was responsible for MillerCoors’ integrated investments. 

PERSONAL

Molly lives on Long Island with her husband Michael, daughter McKenna and son Merritt.  She is a proud graduate of the University of North Carolina @ Chapel Hill 

Sam has been a leader at Horizon Media over the past 16 years showing dedication and passion to the Video and Advanced TV world. Her tenure at Horizon started solely within linear TV, but as the landscape changed, she pivoted alongside it, evolving her role to adjust to marketplace and client needs.  Over the course of her tenure, she has overseen the investment of linear TV and digital video for numerous clients across many categories; but most notably she has led the Capital One Video Investment team for the past 11 years.  In addition to overseeing client specific investment teams, Sam created and led, Horizon’s advanced TV buying practice for many years.  

Most recently, Sam’s role has also evolved to help guide and strategize clients and internal teams on how best to take advantage of emerging data and technology opportunities.  She is focused on showcasing the benefits of data driven linear, addressable, programmatic, the evolution of alternative currency, amongst other areas.  Sam has played an integral role in first to market executions for many clients, embracing forward thinking ideas in an ever-changing video landscape.

Travis Scoles is Senior Vice President of Advanced Advertising at Paramount. In this role, Scoles oversees all aspects of Vantage, Paramount’s advanced advertising solution, as well as other internal data optimization and analysis products. In addition, he also manages key efforts in currency and measurement innovation. Scoles also is actively involved in driving thought and product leadership throughout the advanced advertising space.

Scoles joined the company, formerly ViacomCBS, in February 2020. Prior to leading Advanced Advertising, Scoles led product (both strategy and development) and operations for Vantage.

Before Paramount, he worked in the consulting space on quantitative research, media analytics, and media optimization. Scoles lives in Darien, CT with his wife and two children.

Julian Zilberbrand is the Executive Vice President of Advanced Media & Data Solutions for Paramount. Zilberbrand oversees key areas within the Paramount Technology and Sales divisions including all addressable business partnerships, technologies, and measurement as well as audience onboarding and segmentation, and identity management. Zilberbrand is also responsible for InView, Paramount’s holistic investment, reporting, and insights platform that provides instant access and a clear picture of clients’ investment portfolio in one environment.

Previously, Julian was Executive Vice President of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven advanced TV advertising solutions. Zilberbrand also served as Executive Vice President of Audience Science at ViacomCBS, overseeing audience digital media executions, audience onboarding and segmentation, and advanced analytics.

Prior to joining ViacomCBS, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was Senior Vice President, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at DoubleClick as a project manager and technical analyst.

In addition to his work responsibilities, he has held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV solutions to viewability with the 3MS Blue Ribbon committee and general media trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards as well as recognition in AdAge’s 40 under 40 list.

Julian is a frequent speaker at industry conferences including Beet.TV, Mediaweek, NYC TV Week, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets and NY Giants. He resides in New Jersey with his wife and son.

Adam Paul is Managing Director of LiveRamp TV, where he oversees strategic global partnerships with the largest TV Publishers and Premium Video Platforms. Adam has over two decades of experience pioneering change in the TV ecosystem with data-driven activation, measurement, and identity for better advertising experiences. He specializes in bridging the buy-side and sell-side to accelerate demand for people-based, data-driven solutions in Advanced TV. Adam has experience working across the TV advertising ecosystem - for agencies, fortune 500 brands, and technology partners.

Kelly Abcarian is Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal. Abcarian spearheads the company's rapidly accelerating cross-platform and full-funnel measurement capabilities, leading innovation from impressions to impact at a local, national and global level across NBCUniversal's One Platform.

As consumer viewing habits continue to shift towards streaming and CTV, Abcarian leads a team tasked with pushing forward measurement solutions that reflect the all-screen future viewers have created, while providing advertisers with new opportunities to reach and target their key audiences. Additionally, she oversees the company’s attribution and ROI capabilities including Total Investment Impact (TII), which focuses on measuring and delivering what matters most to advertisers. Abcarian also plays an important role in the growth and development of NBCUniversal's data strategy, including efforts such as NBCU ID and the Audience Insights Hub. A member of NBCUniversal's Advertising & Partnerships leadership team, she is an essential voice in the marketplace, partnering with many of the leading trade organizations, measurement and technology companies on solutions and industry-wide initiatives.

Abcarian is an experienced executive with almost two decades of media and technology leadership in developing solutions for television, digital and CTV/OTT content and advertising platforms. Prior to joining NBCUniversal, she most recently served as GM of Nielsen’s Advanced Video Advertising Group, where she led the company's addressable initiatives including the strategic acquisitions of several key players within the space. Prior to that, Abcarian led Nielsen’s global audience measurement product portfolio where she was responsible for the creation of Nielsen’s Total Audience Product suite, along with the development of Digital Ad Ratings for CTV.

Abcarian held leadership positions at various leading technology and professional services companies, including Oracle, Siebel Systems and Arthur Andersen, and is a highly awarded industry leader having been named a Cynopsis Top Woman in Digital, Woman to Watch and Wonder Woman in Streaming by Multichannel News, an OUTstanding Ally; and a Top 100 Diversity MBA Executive Leader. Throughout her career, Abcarian has devoted herself to diversity, equity, and inclusion efforts as well as lifting up the LGBTQ+ community through allyship, from helping lead PRIDE activations to lobbying for new, more inclusive HR policies.

David Algranati, Ph.D., is an accomplished executive with a proven track record of product innovation, market research and analytics.

In his role as Chief Innovation Officer, Dr. Algranati leads an organization driven to helping clients meet their business goals by creating industry-leading media measurements solutions.

Before joining the Comscore team, he served as SVP, Television Product Innovation & Custom Research at Rentrak and held executive research positions at Experian Simmons including Director of Integrated Marketing Solutions. While at Simmons, he also led the statistics and research teams, overseeing all statistical responsibilities for the company including custom research projects.

Dr. Algranati holds a Bachelor of Arts in Political Science from The George Washington University, a Master of Science in Statistics, a Master of Philosophy in Public Policy and a Ph.D. in Statistics and Public Policy from Carnegie Mellon University.

When he is not working on the next generation of media measurement solutions, he is a devoted boxing fan, attending more than 2,000 boxing matches in the past 20 years.

During Sam’s 33-year career, all within Publicis Media, he has worn various hats, concentrating in the areas of national video investment and audience/marketplace analysis. Currently, leading Publicis’ Marketplace Intelligence Group, Sam is responsible for empowering the family of Publicis Agencies to exchange intelligence, test new models and leverage scale to drive marketplace and measurement efficiencies. Through gauging the spectrum of national video viewing activity, Armando’s job demands expertise that touches viewing behavior, audience assessment, viewer engagement factors and a complete analysis of video marketplace conditions for Publicis Investment.

On the path to leading this group, Armando served as SVP/Director of Video Research at Starcom USA, where the basis of his work focused on sound research, data analysis and precise activation, and with these skills he became an integral part of many industry breakthroughs. In addition, for over 25 years, he led investment for several Starcom and Spark Foundry clients including Allstate, Delta Faucets, Starbucks, Dole, Starz, Panera, and Visionworks.

Dan Aversano is Senior Vice President of Data, Analytics and Advanced Advertising at TelevisaUnivision, the world’s leading Spanish-language media and content company. In his role, Aversano is responsible for accelerating the company’s ability to leverage data and insights to develop advanced, cross-platform advertising capabilities for clients.

Prior to joining TelevisaUnivision, Aversano spent nine years at WarnerMedia where he held various roles across the company’s sales and research teams, most recently as Senior Vice President of Ad Innovation and Programmatic Solutions for the Ignite Division. While at WarnerMedia, Aversano led its audience targeting solutions and advanced advertising sales team and was essential in the formation of OpenAP in 2019.

Aversano was honored as one of Broadcasting & Cable’s Next Wave of Leaders in 2017, as well as “18 Under 34” in 2015. He also helped lead the team honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising,” and by the ANA in 2016 for outstanding achievement in the category of Analytics Science. He was also recently named to Adweek’s first Mediaweek Council, an assembly of the industry’s foremost media and marketing executives whose mission is to amplify best practices and forward-thinking methods for the media-buying space. Aversano currently sits on the boards of the NYC/Long Island chapter of the JDRF and the Center for Marketing & Consumer Insights (CMCI) at Villanova University.

He graduated from Villanova University with a bachelor’s degree in science in both finance and marketing.

Kelly Abcarian is Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal. Abcarian spearheads the company's rapidly accelerating cross-platform and full-funnel measurement capabilities, leading innovation from impressions to impact at a local, national and global level across NBCUniversal's One Platform.

As consumer viewing habits continue to shift towards streaming and CTV, Abcarian leads a team tasked with pushing forward measurement solutions that reflect the all-screen future viewers have created, while providing advertisers with new opportunities to reach and target their key audiences. Additionally, she oversees the company’s attribution and ROI capabilities including Total Investment Impact (TII), which focuses on measuring and delivering what matters most to advertisers. Abcarian also plays an important role in the growth and development of NBCUniversal's data strategy, including efforts such as NBCU ID and the Audience Insights Hub. A member of NBCUniversal's Advertising & Partnerships leadership team, she is an essential voice in the marketplace, partnering with many of the leading trade organizations, measurement and technology companies on solutions and industry-wide initiatives.

Abcarian is an experienced executive with almost two decades of media and technology leadership in developing solutions for television, digital and CTV/OTT content and advertising platforms. Prior to joining NBCUniversal, she most recently served as GM of Nielsen’s Advanced Video Advertising Group, where she led the company's addressable initiatives including the strategic acquisitions of several key players within the space. Prior to that, Abcarian led Nielsen’s global audience measurement product portfolio where she was responsible for the creation of Nielsen’s Total Audience Product suite, along with the development of Digital Ad Ratings for CTV.

Abcarian held leadership positions at various leading technology and professional services companies, including Oracle, Siebel Systems and Arthur Andersen, and is a highly awarded industry leader having been named a Cynopsis Top Woman in Digital, Woman to Watch and Wonder Woman in Streaming by Multichannel News, an OUTstanding Ally; and a Top 100 Diversity MBA Executive Leader. Throughout her career, Abcarian has devoted herself to diversity, equity, and inclusion efforts as well as lifting up the LGBTQ+ community through allyship, from helping lead PRIDE activations to lobbying for new, more inclusive HR policies.

As President of Product & Operations, Ed Davis is responsible for leading ongoing product strategy and development of OpenAP. He joined OpenAP most recently from Fox Networks Group (FNG), where he held the role of Executive Vice President and Chief Product Officer for Advertising and was responsible for leading advertising product strategy and development, as well as oversight of All City, FNG's branded content studio. Prior to this, he served as Chief Product Officer for true[X], a leading engagement and advertising company that was acquired by 21st Century Fox in 2015. With deep expertise in product management, Davis has a proven track record in senior product leadership positions, including time spent at ESPN, The Walt Disney Company and DIRECTV, where he directed development and innovation in both consumer and advertising product lines.

Colleen Fahey Rush oversees the research, consumer insights and data analytics functions across Paramount’s leading portfolio of streaming, broadcast, entertainment, news and sports brands. She is also responsible for the corporate research function including data collection and analysis spanning the company’s business portfolio to support strategic priorities.

Rush leads research and insights across content, streaming, marketing, brand strategy, trend forecasting, digital and social to drive decision making, build strategy and super serve audiences in today’s evolving media landscape. Under her guidance and leadership, she built the company’s corporate consumer insights practice dedicated to new technologies and emerging consumer behaviors to inform key stakeholders. She plays an instrumental role in the industry advocating for the improvement of multi-platform media measurement and analytics.

Rush most recently served as Executive Vice President and Chief Research Officer of ViacomCBS. Her previous roles also include Executive Vice President of Strategic Insights & Research and Senior Vice President, Research & Insights for VH1, CMT and Logo.

Rush is on the Board of Trustees at the Advertising Research Foundation (ARF), on the Executive Committee of CIMM (Coalition for Innovative Media Measurement), on the Board of Civic Science, and sits on the Advisory Board for Cornell University’s Department of Communication. She holds a U.S. Patent in Systems and Methods for Delivering Online Advertisements.

She earned a Bachelor of Science from Cornell University and has an M.B.A. from New York University’s Stern School of Business.

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Mike leads the newly created team Investment Innovation within GroupM, responsible for working closely with clients, partners, and key stakeholder practices (strategy, planning, activation and research/analytics) to provide ongoing leadership in critical innovation areas including advanced TV, cross-channel integrations, new ad formats and models, and measurement and research capabilities. Mike has helped push clients across GroupM to test and scale new Advanced TV solutions across linear, addressable, and streaming channels. He has also been instrumental in creating and leading new offerings between GroupM and various industry-leading companies, including iSpot, OpenAP, and Amobee.

Mike continues to push forward best-in-class advanced TV solutions, partnerships, and innovative ways to reach viewers across premium video solutions, and is a veteran of the Advanced TV speaking circuit and a NYC TV Week 40 under 40 honoree.

Georgiev drives research into and defines the criteria for integrating alternative currency and measurement platforms into Vantage, Paramount’s Advanced Advertising solution.

Georgiev joined the company in February of 2022. Prior to leading innovation for Advanced Advertising, Georgiev led probabilistic and contextual audience modelling initiatives for Amazon Advertising and has years of experience
directing product strategy and development for machine learning solutions in AdTech and EduTech. Georgiev lives in Yonkers, NY with his two children.

Romesh Kumbhani is Vice President of Product Science & Data Analytics in the Advanced Advertising group at Paramount. He oversees Data Science and Data Engineering and is responsible for architecting and implementing product innovation. Furthermore, he evaluates and integrates new currencies and their measurement capabilities into Paramount’s Convergent Advanced Advertising Platform – Vantage. Kumbhani joined Paramount in July 2021. Previously, he was a Director of Data Science at Known Global, a boutique media agency and data consultancy practice, where he designed, implemented, and maintained media planning and optimization engines. Prior to working in the media space, he was an Associate Research Scientist at New York University where he studied the neural mechanisms of visual motion and the assessment of visual disorders.

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As Founder & CEO, Ross McCray manifests the company’s mission by ensuring VideoAmp always maintains a performance oriented culture that runs at higher velocities, with higher standards than most. He relentlessly looks for and exploits every opportunity possible to remove slack in the system by expecting higher quality outcomes, stepping up the pace and growing people out of their comfort zone.

Ramsey McGrory is Chief Development Officer at Mediaocean. In this role, he is responsible for corporate development, business development, and partner management. Ramsey is also leading Mediaocean’s growth initiatives around converged TV and video. In his seven-year tenure with the company he has also led sales, marketing, and other core functions.

With 20+ years of business, product, and sales expertise in technology and data-driven markets, Ramsey thrives in chaotic environments across media, publishing, data, and technology. He started at DoubleClick in the late ’90s selling media and technology and led Sales at Right Media from 2004-2007. In this role, he launched and scaled the first successful programmatic exchange. In July 2007, Yahoo! acquired Right Media for $850M.

From 2007-2011, Ramsey was deeply involved in developing the programmatic market, including the first-ever Agency Trading Desks partnerships with GroupM, Publicis and Havas, and eventually leading Yahoo! ad platforms and US data partnerships. Prior to Mediaocean, Ramsey was President at Scout, a leading men’s sports publisher and, before that, he was CEO at AddThis, a social tools and data company that sold to Oracle in January 2016.

Ramsey served in the US Army in Germany and the Persian Gulf. Ramsey has a BA, Economics from the University of the South, and a Master’s in Management from Georgia Tech. He is married, has three children and is based in New York.

Scott M. McKinley is CEO and founder of Truthset, a data intelligence company focused on verifying the accuracy of record-level consumer data. Scott is an accomplished executive and serial entrepreneur with 20+ years of experience in data, analytics and measurement for the marketing industry, including EVP at Nielsen where he led the Nielsen Innovation Lab in partnership with Stanford Graduate School of Business. Before beginning his business career, he was a world class professional cyclist and captained the 1988 U.S. Olympic Cycling Team in Seoul, Korea.

Kelly Metz is the Managing Director of Advanced TV at Omnicom Media Group’s Center of Excellence. She works to establish best practices for television that include cross-platform video planning, measurement and audience activation. As a veteran of the data, software and media industries, Kelly’s expertise lies in enabling clients, co-workers and partners to achieve their objectives via technology solutions. She spent her early career at Oracle, Yahoo! and Adobe as well as a wide variety of technology startups, with her most recent experience at the Los Angeles based cross-platform media measurement start-up VideoAmp. Particular areas of focus are media data management, media planning and buying and attribution.

Sean Muller is the Founder and CEO of iSpot.tv, the leading TV measurement platform utilized by hundreds of leading brands, agencies and networks.

Founded in 2012, iSpot was the first company to bring real-time transparency to linear TV advertising, later became the first to commercialize Smart TVs for measurement purposes at scale. iSpot is known for transforming the marketplace by delivering second-by-second attention, business outcome and connected TV measurement that networks and brands can trade on.

Sean has founded or served as a key executive in half a dozen ventures throughout his career, including Demand Media, MediaNet Digital, eNom and The Wedding Tracker. He is a graduate of the University of Washington, and resides in Bellevue, WA with his wife and two boys.

Bharad Ramesh is executive director, research & investment analytics for GroupM US. His team is responsible for supporting the investment group with audience insights, measurement & demand trends in the media marketplace.

Bharad previously led the digital investment team at PHD Media US, managing $1bil in digital spend across brand and performance media. Prior to that, he set-up VivaKi Media Exchange for Publicis South East Asia, & held a variety of research & trading roles at GroupM in China & Singapore. A winner of the WPP Atticus Award for thought-leadership, Bharad has a M.S. in TV, Radio & Film from Syracuse University, a Master's in Marketing Communications from MICA, India & a Bachelor’s in Commerce from University of Madras, India.

Howard Shimmel is a television research and insights veteran with over 30 years of change-making thought leadership under his belt. As the President of Janus Strategy & Insights, he is transforming how companies around the world strategize and position their television marketing offerings, from linear methods to addressable and connected TV. Howard also serves as a Board Member and Head of Strategy for datafuelX, an advanced analytics firm focused on developing best in class decision science models to fuel the next generation of media capabilities, specifically focused on forecasting and optimization.

From attribution to advertising, data to ROI, Howard is carving the path to address the changing trends in the audience landscape, as well as shape emerging platforms and industry innovations. He leverages this knowledge to lead organizations through strategy, planning, buying, measurement, and stewardship.

Beyond his role at Janus, Howard is co-founder of datafuelX, an advanced analytics firm focused on developing best in class decision science models to fuel the next generation of media capabilities.​

Howard also serves as an advisor and investor in many emerging new age research companies, including Hyphametrics, Adelaide, WeAre8, and Humantel.

Prior to starting this company, Howard was Chief Research Officer at Turner, where he oversaw all multi-screen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts. 

Shimmel played a critical role in driving the company’s efforts around the consumer journey and insights to better capture measurement for both Turner and its partners. In 2016, in partnership with Turner Ad Sales’ Turner Ignite team, Shimmel oversaw the launch of Turner Ad Lab, an initiative whose goal was to make recommendations about linear and digital video ad experience in light of the changing TV landscape.

Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units.  He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s industry-rich experience includes other leadership roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.

Michele Stone is Vice President of Advanced Advertising Product & Planning Solutions at Paramount. In this role, Michele leads the strategy and development of Paramount’s advanced advertising products, including the company’s advanced advertising solution Vantage. She is also responsible for managing the planning, operations and execution of all Vantage convergent campaigns.

Michele joined the company, formerly ViacomCBS, in February 2017 as an original member of the Vantage team. Before Paramount, Michele worked at GroupM, with a decade of experience in Media Buying, and later becoming a leader in the development and execution of GroupM’s data solutions division.

Michele lives in Westchester, NY with her husband and three kids.

She is responsible for setting Nielsen’s global audience measurement product strategy and overseeing product development, user experience design, and business development.

Deirdre joined Nielsen in 2011 and has served in a range of cross-platform and digital roles during that time, including product sales, client solutions, product, research, and product marketing. Most recently, Deirdre led product sales for Nielsen’s core U.S. audience measurement products: Nielsen ONE, National TV, Local TV, Audio, and Scarborough.

Deirdre began her career as a consultant with McKinsey & Company, where she was a Business Analyst and later an Associate in the San Francisco Office. She has also managed online performance marketing for QuinStreet and Hotwire.

Deirdre graduated summa cum laude and Phi Beta Kappa from Princeton University and earned an MBA from Harvard Business School. She hails from New York and currently lives in Charlottesville, Virginia with her husband, two young children, and a growing menagerie of pets.

Frans has over 20 years of experience building and growing media, technology, and data companies with a consistent track record of successful $100M+ exits and a proven ability to positively impact larger organizations. His functional areas of expertise include sales/GTM strategy, SaaS/DaaS business models, product management, product strategy, corporate development, and global expansion. Frans currently serves as Vice President of Market Development for TransUnion’s Media & Entertainment vertical where he focuses on sales and market strategy, translating customer needs into scalable products, and strategic partnerships.

He previously served as the Chief Operating Officer a TruOptik (acquired by TransUnion) where he oversaw company growth, product management, and corporate development. Before TruOptik, he served as the VP of Advanced Advertising Strategy and Operations at Comcast where he focused on global advertising strategy to support the TV ecosystem at large and a number of acquisitions to support that goal. Prior to Comcast, Frans was one of the first employees and served as Senior Vice President of Global Solutions and Corporate Development at FreeWheel contributing to the company’s eventual acquisition by Comcast. He also held key management positions at aCerno (acquired Akamai), Cendant, and DoubleClick (acquired by Google). He is an advisor to several startups including Iris.tv, SpringServe (acquired by Magnite), and OpenSlate (acquired by DoubleVerify). Frans graduated from Boston College with a B.A. in Political Science and Marketing and later received his MBA from NYU Stern School of Business. He lives in Westchester, NY with his wife and two sibling rescue dogs.

Zapata oversees research for Warner Bros. Discovery’s portfolio of linear and digital brands, marketplace intelligence, category and client insights as well as outcome focused research for advertisers.

Zapata brings a wealth of experience in media where she has brought an innovative approach to her work, demonstrating the value and impact that research, data and insights can have on a business. Previous to her role at Warner Bros. Discovery, Zapata served as Head of Research, Data and Insights for WarnerMedia. Prior to WarnerMedia, she was Vice President of West Coast Sales at Vevo, responsible for building on the momentum of their US sales teams’ in-market strategy and maximizing the value of premium music videos. In addition, Zapata has held research leadership positions at Effectv, and Hulu. At Hulu, she built the research practice from the ground up, making critical changes in the company’s go-to-market sales narrative.

Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

Maggie Zhang is Senior Vice President, Measurement Strategy and Operations, Advertising & Partnerships at NBCUniversal. In this role, Zhang is focused on developing and operationalizing holistic cross-platform measurement strategies and GTM executions that drive new currency adoption and measurement innovation. Based in New York, Zhang reports directly into Kelly Abcarian, Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal.

An industry veteran, Zhang has over 16 years of experience in the media, technology and measurement space. Prior to joining NBCUniversal, she most recently led the Measurement Success team at Amazon Ads, where she oversaw the development and promotion of Amazon DSP media performance insights, campaign best practices, and measurement innovations across Streaming TV, Audio, and Programmatic Display. She also sat on the IAB’s Video Board of Directors while at Amazon Ads.

Prior to her time at Amazon, Zhang held several senior leadership positions at Dentsu, IAB and Magid. In addition to her current role at NBCUniversal, she also teaches Integrated Marketing as an Adjunct Professor at New York University’s School of Professional Studies.

Zhang is a graduate of Syracuse University where she completed her Ph.D. in Mass Communications at the S. I. Newhouse School of Public Communications. She earned her M.A. in International Relations from the University of Delaware.

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Jon Watts is MD of CIMM, the non-partisan pan-industry Coalition focused on cultivating improvements, best practices and innovations in measurements, metrics and data across the media and advertising ecosystem. He has 25 years of professional experience in media and advertising, in the US and internationally, as a consultant, strategic advisor and program director. Prior to CIMM, Jon founded and led award-winning international consulting firm MTM and was Executive Director of the European Connected TV Initiative and the TV Data Initiative.

Ali Mack is the Head of TV and Agency Partnerships at Experian Marketing Services. Having previously spent time at Viacom, Hulu, Twitter and Oracle Data Cloud, she draws on deep industry experience across data, identity, and the broader ad tech ecosystem to bring robust capabilities to her clients. She enjoys translating complex problems into simple solutions and thrives on partnering with the industry to navigate the converging offline and online data and identity landscape.

David is responsible for leading Horizon’s Investment teams and is entrusted with stewarding all the agency’s client spending in the marketplace. David combines long standing market relationships with a forward-looking approach that allows for Horizon clients to stay ahead of the rapidly evolving media marketplace. David is responsible for evolving Horizon’s data-led omnichannel investment practice. David spearheaded Horizon's video buying evolution to the current screen / device agnostic video buying approach. He established strong relationships across the industry during his career at Horizon and has continued to grow those across all media channels and sellers.

David established and leads Horizon Advanced, a dedicated team focusing on executing omnichannel buying through advanced data and Horizon’s proprietary ID framework by working hand in hand with Horizon's data solutions practice to bring advanced targeting and technology to all of Horizon's investments. He also oversees Horizon’s sports buying unit, responsible for some of the most high-profile placements in the sports landscape across all major sports and events.

Steve is a media industry veteran of 25 years, and currently leads the Advanced Advertising sales efforts at Paramount. In this role, Steve focuses on helping brands execute audience-based campaigns across the full Paramount portfolio, powered by the industry-leading cross-platform optimizer, Vantage. Previously, Steve has held sales leadership positions within both legacy Viacom and CBS divisions after starting his career on the agency investment side.

Jason Manningham is CEO and Co-Founder of Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible. The company is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount.

Jason is committed to Blockgraph’s mission of creating a better, safer, and more sustainable TV advertising ecosystem, where trusted partners collaborate to create and implement privacy-focused targeting and measurement solutions using Blockgraph’s Identity Operating System (IDoS).

Under Jason’s leadership, Blockgraph has expanded from an industry initiative incubated within Comcast Advertising to its launch as an independent, industry-owned technology company that is driving the TV marketplace forward. The company is focused on connecting and protecting data to facilitate audience-based targeting, measurement, and attribution.

Vijoy Gopalakrishnan is Chief Research Officer at iSpot.tv where he leads the research and data science that underpin iSpot’s ratings, attribution, and creative assessment products. Prior to iSpot, Gopalakrishnan spent five years as SVP of data science at Circana (formerly IRi) where he oversaw the company’s flagship sales effectiveness products and methodologies. He previously spent six years at Nielsen overseeing ratings and effectiveness solutions, with a heavy focus on improving statistical quality and efficiency, as well as 10 years at Arbitron where he worked on media measurement and ratings solutions.

Jeremy Hlavacek is the Chief Commercial Officer of Experian Marketing Services, which leverages Experian proprietary data assets, analytics, and software capabilities to help brands and media and technology companies better reach, connect, and understand their customers. 

Prior to Experian, Jeremy was the Chief Revenue Officer at IBM Watson Advertising, where he was responsible for delivering the overall budget for Watson Advertising and Weather while running the revenue organization. During his time there, Jeremy led the team to record breaking results while also driving innovation and creating new revenue streams from data and AI ad products. Prior to IBM ownership, Jeremy created one of the first programmatic advertising teams on the publisher side of the industry for The Weather Company. He also led the monetization function, including responsibility for all sales, data monetization, and partnerships.

Before that, Jeremy led strategy and business operations for Varick Media Management, which was an early programmatic ‘trading desk.’ VMM pioneered how agencies bought digital advertising in real time exchanges by working with ad tech and data companies. In addition, he has held a series of business development, strategy, and organizational roles within the advertising and media industry over his two-decade career.

He currently serves on the board of the MMA and the advisory council of Digital Ascendant. He holds graduate degrees from Cornell University and the London School of Economics.